In this episode, I talk with Brandon Schwab. Brandon is a real estate investor focused on small senior housing.
It is his mission to modernize the quality of care in the senior housing industry.
We will discuss what is small senior housing and how does it compare to traditional senior home communities.
We will also tackle about how he improving the level of care in the senior housing industry and senior housing market fundamentals.
Transcript:
Brandon Schwab 00:00
taxi industry, they have been there forever. Everyone thinks that is going to be how you do it. And then came Uber Uber change. People thought of the industry. We are the Uber of the industry changing how people think of caring for their elderly parents. We are doing it differently by taking cozy homes that are only 10 to 20 people are home or Amis to hundreds or 1000s of them.
Chris Bounds 00:24
In this episode, I talk with Brandon Schwab. Brandon is a real estate investor focused on small senior housing, it is his mission to modernize the quality of care. In the senior housing industry. We discussed what is small senior housing, and how does that compare to traditional senior housing communities, how he’s addressing the challenges in the industry, and modernizing the level of care that seniors receive. And we also go into market fundamentals of the senior housing industry. So I hope you enjoy. And here’s the show. How you doing, Brandon?
Brandon Schwab 00:56
Hey, man, I’m awesome. Awesome. They’re awesome, man. How are you? Good, good.
Chris Bounds 01:00
So we initially, all actually I don’t think we briefly connected in or yet yeah, we did. We connected in Salt Lake City, and a mastermind event, you’re doing something very unique in the real estate space, something that I’ve never talked about, with any guest. Any event, I mean, my wife and I, we started doing events way back in, I don’t know 2015 or so. And so this entire time, this topic has never been covered. You’re the first
Brandon Schwab 01:31
incred incredible. No pressure.
Chris Bounds 01:33
And it’s a very relevant topic. And it’s going to grow in relevancy over an absolute 1020 30 years. So that is senior housing.
Brandon Schwab 01:43
Senior Housing. Man, that is fun. Yeah. So it’s awesome.
Chris Bounds 01:47
How did you find your way into senior housing? Well,
Brandon Schwab 01:51
I found it because our own family member had to go into one. And it was a really bad experience for us. He went into a place with 200 Plus beds, he had his sick, my father’s dad was 79, when he had his first stroke, and we had his second that was pretty much towards the end, right? When I went in to go and see him, it was a pretty tough time because he could not talk. And when he had a accident, he couldn’t do anything on it. Right. So we pulled the pull cord button back behind his head. And no one came. Five minutes goes by 10 minutes goes by 15 by 20 minutes, like tea, bro, like, I’m pissed. Yeah,
Chris Bounds 02:43
I need help. Like when a nurse should be out
Brandon Schwab 02:46
here, ASAP, because his face was changing colors, because he felt so bad that he couldn’t control it. And I just couldn’t handle it anymore. And I said, I need to go do something like I’ve been here doing nothing for this time. And I felt terrible. And I went to go down to get the two people to help them. And I was not very polite. I was angry. And I said, get over there and hurry up. And and after I went home, I felt bad because I said shit, what’s going to happen after I’m gone, those two people aren’t going to offer anything of help. But as I promptly actually hurt him. So this whole thing happens. I feel like a total jerk. And then I push it down deep. Like as if it didn’t ever happen, because I felt so bad. Fate is going to have it where I get pulled back into it about five years later, my father in law plays the piano down in Florida 328 times per year at the old folks home for $35. And the painful part, Chris is that he tells the same jokes over and over. So it is painful anyways.
But one of the things that I figured out is when I go to these buildings with 100 to 200 people. That feeling that I had back before kept coming back up. So I’d be like Kelly, is there anything that I can do that I don’t have to go? So I will cook so I’ll clean? Is there anything I could do? And she just says, No, you have to go. This is the only time you had to see him in this time was different though, Chris because we pulled into a house. And I said texture Dad, where are we? I have never been in a home before. So we go into a five bedroom house and this was different. It didn’t have the typical odor. When you go into these places with 102 under beds, the odor isn’t very good.
The atmosphere is terrible. And this was different. I’m in a home with five people and I go hmm, what is this? And I discovered that that’s how they’re able to do it down in Florida. There’s 1800 of them. In California there’s 2800 and Texas there’s 54 Ice 1000 And I go back home and there’s 55. And I said, Well, that’s an opportunity because it was cool. So I basically junkie drive
Chris Bounds 05:09
where you live in your market, right? And where’s that
Brandon Schwab 05:13
site homes in the entire? The entire part of so like Illinois, the entire state, there is 55. Chris, do you compare it to 55,000? In Texas? So Phoenix, Arizona has 3000 in just Phoenix. But in places where it’s colder, they didn’t open as fast people didn’t quite get it warm. So I said
Chris Bounds 05:41
some people move to Florida as they get in the weather.
Brandon Schwab 05:44
I thought that too. But then when you pull up the elder calm population in the country, our state is on the top 10 lists. And we are we are on number seven. And I said that’s interesting, because they’re all here. And I said, that’s incredible. So I go to our home town, and they didn’t have any our home county of 300 plus 1000 People they didn’t have any. So at the time, I was investing in real estate for over four years full time and I had 23 homes, I thought I kind of had it all figured out. When I saw this one home with five people, that house outperformed all 23 homes two times a month.
Chris Bounds 06:29
And I said the ones you had where they’ve long term rentals, non traditional long term rentals. Yep.
Brandon Schwab 06:36
So when that happened, I said, you know, I need to get into that because it was very different of what I’ve heard of prior. And I haven’t ever done it like that, where it was be something that it’s in a home like that. I’ve always been into the bigger colder places where the atmosphere isn’t very good, where you’re able to go into all of these foams with five to 10 people, I just have never heard of it before. And I said, this is really cool. How do I get into that? And I figured out how to open it up, then I quickly figured out that I need to partner up with somebody. So that’s kind of how I was able to get into it. I partner up with a person that was in the healthcare industry for 38 years. We’ve been partners now for almost eight years. Awesome.
Chris Bounds 07:27
So yeah, I mean, that’s how you see a lot of businesses get started. So you’re still scratching your own own itch. But in this sense, it’s not necessarily scratching your own itch, you saw a problem. And that really hit you in an emotional level. But then you saw the solution to the problem that just didn’t exist where you were, and you were able to take that solution back to your hometown, find a good operator that knew at least had more knowledge of that industry, apply your expertise in what you do, and and start started building from there is that that sounds about right.
Brandon Schwab 08:03
That is we did all of the Opco. In house, we built it how I felt it had to be done. So our first house, I was able to buy it for 250. I put $550,000 into it. So I went over the top. But I felt like if I’m going to ever open up any home, it needs to be of the caliber that if we’re going to put our own family member in there like it’s up there. Yeah. And that’s how I have done everything for the past eight years. And as we have been able to open up other homes and other homes, we always kept that because we felt that like we can change the industry, we can be part of changing how it’s done going forward.
And it isn’t able to happen overnight. But if you just keep on going and and to do homes, we can change how people think of it because today, so like most people think of the industry as these 100 to 200 Bed type places, which I often compare them to the taxi industry, right? They have been there forever. Everyone thinks that is going to be how you do it. And then came Uber, right. Uber change what they have how people thought of the industry because they they would just order it off your phone compared to the old way of taxi taxi.
We are the Uber of the industry changing how people think of parents for their elder parents. Because if you think of it this way, if your parents if your parents parents came out of a home, whoever thought it was a good idea to put them in a giant place that’s 200,000 feet. Probably not them, right. Yeah, yeah. Probably the owners that go well, if I put 200 people in here we can profit a ton of money. But that is what the issue is. We are doing it different Only by taking cozy homes that are only 10 to 20 people per home. But our aim is to do hundreds or 1000s of them.
Chris Bounds 10:09
Yeah, it’s such a unique twist on or not really twist. It’s just it’s it’s unique way to solve a problem. And as a real estate investor, you’re uniquely positioned to where you can get these homes and you got the expertise to, to build them out, along with your business partners get the expertise on the car housing side. So what what does that operations look like because this is very different than even Airbnb. So Airbnb, it’s very different from single family like long traditional rentals. It’s an operations business, you’re in the hospitality. Now you’re somewhat in the hospitality business as well. But it’s it’s there’s additions to that. Because there’s, there’s special care involved.
Brandon Schwab 10:57
There’s a lot of care, the overall ops piece is tough. It is more of a health care operating company every day, that happens to have a asset underneath. That’s how you have to think of it anyone that has experienced fixing, flipping homes, you won’t just jump into this and then operate this you have to have, we have for our first home, right, our first home had 10 people in there, we had four rooms that had their own room. And then we had three rooms, there’s two people each room. But for those 10 people, we had two full time people there to help 10 people. So it was a care giver to every five people for the first five plus years. We did that. Because when you have that type of care, you can offer awesome health compared to the competition. A caregiver has to care for 20
Chris Bounds 11:53
to 30 people. That’s all figured, like nursing, you know, I don’t? I would. That’s the
Brandon Schwab 11:58
issue, Chris is if you were fantastic at it, could you care for 20 people properly? What if two people had a accident at the identical time and they asked for your help? So who would you pick? And what happens is, people are able to have accidents. And they just have to wait and wait and wait. And that isn’t how it ought to be. We are using technology that’s changing that people get changed quickly. Because we are using technology in that’s what the industry is going to turn into just how taxi taxi is old now people aren’t going to ever have to do that anymore. Because you just order it all on your phone. Same thing where if you have a accident, I don’t think I would ask for any help, because I would feel terrible that I could not in I couldn’t have that part fully controlled. But through an app that can tell that they had an accident, the person can they can offer to help me because they don’t have to ask me anymore. That’s how it ought to be. So tell me
Chris Bounds 13:11
a little bit about what does this market look like? You talked about the availability of the senior family housing as opposed to the communities. So we got a little bit of glimpse of that. But as far as the the need, and where you’re seeing this grow in comparison to communities and other markets and what that looks like over the next 510 years.
Brandon Schwab 13:33
So the federal government is able to say that we are arm short 600,000 600,000 beds by 2050. And we are nowhere on track to ever hit that. So what’s happening is the ageing of our country. 10,000 people every day are turning 65 4500 are turning 85 every day. And it’s the aging of our whole country that 70% of people in the country is going to need help. They are going to need this type of care. And it gives people the opportunity to look at and say what would I want? Would I if all things are equal right? If you were able to pay 6500 Each month would I prefer 100 to 200 plus type building with a caregiver to 20 or 30 or a awesome an awesome, cozy home that has 10 to 20 people with a caregiver every five to eight people. That is drastically different.
Previously people didn’t think they had the option. What’s happening is COVID Expose problems in the health care of radically country. And what happened is is when fate Emily’s are taking their parents home, because they’re terrified that in a 200 bed building COVID is going from person to person to person to person, and killing 42% of people that were able to pass him COVID were in those type of buildings, it demonstrated the biggest problem with the industry. So for the first time, in a long time, the the bigger competitors got a black guy, because they were all over the front page of the paper. What comes out of that is that the country is a where that that might not be the best option for their family, but they don’t get that there’s any other options.
So I’ll bet you if you would pull everyone that is on that is able to hear this right now. 98 of out of probably 100 people that are on this have never heard of a home that cares for seniors. And that’s why I do 25 or 30 of these each year because I’m trying to teach people that there are other options out there that there’s another part of the industry, which happens to be the top performing asset class from 2005 to 2015, outperforming a apartment buildings, industrial office, and all those things that people talk on all the time. But they outperform them by over 5%. Now, I chose that timeframe. Perfect. I chose that timeframe purposely. Because with the 2008 crash, right, I was trying to find out what asset class can handle when things go tough, when things aren’t very good, because when all things are good, everything tends to do pretty well. We’re at a phase right now we’re in the first quarter of 2023. And people are afraid, they are terrified that they don’t know where to put their money. And if they don’t, you’ve got inflation that’s eating it up at eight plus each year anyway.
So it’s creating an IT an atmosphere that folks really need to realize that there are other opportunities out there that you could get in that have assets underneath it, and have a health care piece to it. That is always going to be there because of the aging of our whole country for the upcoming 1020 30 plus years. There’s gonna be lots of opportunities to basically take what happened the past two years and fix it. So it doesn’t happen again, where if it does happen, the cares offered in homes, that there’s tend to be about 20 people. And we can have an in home care person that doesn’t want to leave. You can contain it. It’s possible for you can’t do it in 100 to 200 plus beds.
Chris Bounds 17:53
Yeah. So these in home care facility. Nurses, if you will, or representatives. They live there too, right? Are
Brandon Schwab 18:03
they they are they are on current they are currently on eight hours. But what what we would figure out post COVID That what we would do different is we would actually build out housing in the homes just in case that ever happened. Over they need to stay overnight. Yeah, because what happened is the other places did not close down. And they had people going in and out in and out in and out. And that’s what caused people to die. Yeah. And we have plans in place where if this ever happened over, we would do things differently. But we didn’t have anybody pass in any of our homes from COVID the entire time. Not every other place is able to say that that’s what was different on what we were able to do that every other place. It’s out there.
Chris Bounds 18:55
And you were so you were doing this before COVID.
Brandon Schwab 18:58
I was doing this before code for years. Yes. We got into doing the industry back in 2014. And I was jumping up and down talent, everybody. But it felt like they didn’t really get what I was doing because they felt that the other option was was was fine enough that they didn’t have any issues with it until COVID happened and then everyone’s like, Oh, you were able to do homes. What a good idea. And I’m like I’ve been doing it for eight years and you didn’t hear me the whole time. But why is
Chris Bounds 19:32
it other investors or just like other potential customers or clients?
Brandon Schwab 19:38
Yeah, I’m thinking like other families in the area. families in the area that are choosing between options to put their own family where we don’t typically have a we don’t have anything out front of any of our homes that that it’s easy to find what we do hoping that that is purposely done. We don’t want to have tons of people going in and out of these homes, when we can have a building. With the ads out front, we just aren’t really doing that we have it where these are homes for people that are in these homes, and we don’t psych advertise to get people to come in there.
Chris Bounds 20:24
So from the curb, like get curb appeal, this is just a typical home, that would would be hard to distinguish from any other home. It’s just through word of mouth, or maybe just online marketing. That’s how you’re getting traffic.
Brandon Schwab 20:39
What we do actually is we partner up with some local hospitals that discharge people out every day. And what happens is when they are able to discharge them out, the hospital doesn’t get paid if they come back to the hospital within 30 days. So what happens is when they discharge Medicare through that, and so in so it so insurance, the how they know that? Yeah, it’s really interesting. So what happens is,
Chris Bounds 21:13
oh, that’s got to wish it shouldn’t. But that’s got to play into level of care, especially among chronic visitors. I know, I know this firsthand with family. It can be very frustrating with a lack of care. You know, in those kinds of situations where they’re in and out all the time.
Brandon Schwab 21:34
Yeah, so just so we had a local hospital, right, where they were getting 45% of their people to come back to the hospital within 30. Within 30 days, this picture, if you didn’t get if they would not pay you on 45% of the people were if we can take awesome care in our homes, and we are able to cut that down to 10 to 15%, we just add an extra 30% of income that they couldn’t have earned anywhere else. That’s what we do is different. And we don’t really have to advertise as much We will partner with health care in the area, because we help them earn extra money. When you talk to them on them earning extra money, they will have that talk easier than if you are trying to advertise where we don’t really have to do that.
Chris Bounds 22:26
Yeah, for from an actual demand, addressing the unique issues and challenges for the actual person. The elderly, they’re living in their homes in comparison to how they’re they’re addressed and communities, can you speak to just a couple, maybe the top one, two or three, that line items that really set the difference between how things are handled within small senior housing versus a community, especially from the perspective of the loving family members that they’re just trying to make sure that their their parents or grandparents are taken care of.
Brandon Schwab 23:11
So I’d say the top one is always the. So the top one is always going to be the heart. The type of the type of care that’s offered isn’t even close. When you have owners that have a caregiver to every five to eight people is the biggest difference because at the end of the day, when a family is going in to check out all of their options. You need to be asking questions of how many caregivers you have on the first shift, second shift and the third shift. And oftentimes they won’t answer that question because they’re caught off guard because what happens is, in the eating time, they’re typically a caregiver to every 50 people. During a day, it’s a caregiver every 15 to 20. That at the workplace, it’s a caregiver, every 30 people. What happens is when you have that type of a atmosphere, the cares not good. Even if they try as hard as they can, they just can’t keep up
Chris Bounds 24:18
and ends up stressing out the nurse or the caregiver to wear that. Yeah, it’s even when they’re doing their best. They’re not at their best.
Brandon Schwab 24:30
Well, yes, that is 100% of the people that are in this industry that offer on help like that. They’re awesome people. But when they’re put in in a atmosphere where they can’t keep up because they have to do 20 to 30 people. It isn’t actually their fault. It’s the owners fault that put them in a position that they have to choose. Do I take care of her her or her and all three of them have to have help. Here today You know, and what they do is when they get overwhelmed, unfortunately, someone often gets hit. And that’s the type of issues that are in the industry that people don’t talk on.
But that’s what’s happening today. And that’s the thing that happens when you go to a place and the poor team can’t keep up. And then when you can’t keep up with people to come in to do that job, then it gets even worse, because then you got people covering for other people that aren’t there. And the poor people that are in there, the elders that are in there, don’t get the type of care that they ought to have. So I’m a huge fan of everyone that’s in this industry, I wish more owners would have a scare focus as their top priority.
But unfortunately, they just don’t. So until that changes, there’s going to be some big problems, and people are always gonna have issues. And I feel that that is sad. But I feel like we are here to to change that we have a, we figured out how to do it differently. And with what we’re doing with our bond in the overall expansion, we can do things differently and have the top number of homes throughout the whole country. And people are going to hear what we’re able to do.
Chris Bounds 26:24
Yeah. And it really makes it helps differentiate a senior housing guest versus a senior housing patient, which when when the numbers start getting 20 to 130, to one. I mean, at the end of the day, you’re a patient and as much as they would like to care like it’s, it’s just challenging for them.
Brandon Schwab 26:47
Yeah. Yeah. So I think what we’re talking on is, if you had a teacher trying to teach 20 to 30 kids, that’s hard, right? If you have a teacher trying to teach five to eight kids, those kids can get a drastically different type of help. You couldn’t if you did do 2030. And that’s what we do different.
Chris Bounds 27:12
So a good analogy. And even during COVID, we saw, I don’t know, percentage wise, but it was a decent amount that migrated to homeschooling, or private schooling or some type of alternative schooling to one shield your child from a crazy pandemic that we didn’t know anything about. And then to lower class ratios, where you can get that a little bit more of that one on one intention, which we have our kids employing real estate so allowed us to put our kids to private school and it lives the teacher. So she knows this firsthand. And she knows what, just filling up a classroom where it’s one to 25 or whatever it’s some kids go on notice some issues going on notice and there’s not much you can do about it. Right. So what’s your goal with this over the next 510 years?
Brandon Schwab 28:07
Ah, well are we have a plan over 10 years to have 3000 homes. Over five years, we’ve planned to have 300 homes in our area that will be corporate owned homes, right. But once we have 300 corporate owned homes, what we’re going to do is we’re going to use them to help train the other 2700 homes, so we can’t do it on her own. We need RNs that. I can’t tell you over the last eight years, I’ve probably had 200 RNs come up to me and go, Brandon, I have been thinking of doing this for 25 to 30 years, all of them are able to tell me that and they go.
So how did you do this? And that’s I heard it the first time, fifth time, the 10th time I’m like there’s is gonna be something to that. And so what I realize is, with enough volume of us having 300 corporate owned homes by 2000, the end of the five year goal, we could then train 300 New RNs at a time to go back to their home market. So in order to really change and have an impact, I can’t do it just by so ourself, I need elder RNs that have the heart to have been basically burned out over the last two or three years just being overworked and help them get them into this industry. And I feel like I can do that by partnering up with us. And as the
Chris Bounds 29:47
allocate that like a franchising play or a licensing play or what’s out there Yeah,
Brandon Schwab 29:56
it’s a franchise s play, similar to Chick fil A Yeah, we are going to copy what they’ve done. And we feel that that would fit this industry perfectly. And with the investors that we have, and are able to have from books in the future, we are going to need them because in order to do 3000 home, it’s a lot of money. But the risk and liability
Chris Bounds 30:24
I mean, there’s, that’s definitely within question two.
Brandon Schwab 30:30
Well, that’s true. But I think if you look at the history of it, right, if you look at the industry that we’re in, it’s the top performing asset class during the last 2008. Crash, it outperformed all others by over 5%. So when suck history teaches you, the asset classes that do good when things are tough, like this is a good example to this is a good place to be when currently, I think investors today are kind of afraid of where to put their money, but they feel pressure that they have to because of the inflation, right. And for us and our funds, it’s an incredible time, because we can buy properties at such a huge discount that frankly, I’m a fraid of things getting back to where they ought to be, because prices are going to go back up. There’s other people out purchasing homes right now, with our fun weakened by such a good upfront price that I’m getting deals that I couldn’t have ever have had back before.
And with our fun, we can close quickly. So if there’s anyone that’s able to hear this, that you have a portfolio of homes or 10 to 20 beds call us we are actively looking, while we’re also Vale to have capital into our funds. So we can be boy capital during the best time ever, for us to purchase. And one of the things that I’m really good at is actually owner carry back finance. And I had to get really good at it. Because when I opened the company, I didn’t have a ton of it right? So I had to get creative and figure out how to get deals done. And during the first eight years I bought four properties with owner direct financing that the highest interest ever paid was one and a half percent. Right now with capital there’s great opportunities for us to purchase while things aren’t very hot right now, before things get back to hot so
Chris Bounds 32:39
yeah, debt that especially in the real estate, investing space, it’s it’s the biggest problem to manage. And we’re seeing better deals. At least man I know my team has been seeing better deals on the single family space and the multifamily space. It’s so there are still deals but it’s there’s still a little bit of a gap between seller and buyer. But it regardless, it’s the debt, like how you mentioned the debt, I do think owners financing specially with folks who secured the two and a half to even 4% range over the last 10 years. Like that’s, that’s valuable. And for folks that can either do wraps or straight up service financing, because it’s cash or whatever. And then hey, even if you want to talk about boomers who own the brand, clearly, they own these free and clear, and there’s millions of them that
Brandon Schwab 33:33
34% Our whole country owns their own home free and clear. So what I discovered is that’s a great target because I am 10 I tend to buy homes that are 5000 to 10,000 feet, my average tax bill is over 20,000 The average person trying to purchase isn’t I’m looking for a average tax bill of 24,000 entrepreneurs because that’s $2,000 per month forever. On top of on top of it, right so even if you own it, you have to pay that every year. So what we’re doing is we’re targeting those homes that really aren’t that hot, and we can offer them a very fair price. There are times we even pay over asking long as they can carry back term so I will do an upfront cash offer which is insulting purposely because I’m trying to prop up the owner
Chris Bounds 34:30
carry back offer yeah, there’s the one two punch is my buddy I began talks about one two points like the cash offer stings. And then how about this hurt?
Brandon Schwab 34:40
It has to hurt but things that happen sometimes is people take the cash offer and I’m like alright, here we go. But like I never thought they would ever take that but I put it in there anyways to prop up the other offer. Sometimes it take so that’s really what we’ve learned over the past eight years. And I feel like where we’re at today is such a incredible time right now. Because those that are creative that can think and offer other opportunities have plenty of options right now. I agree. I agree. It’s exciting. Definitely. Great. So a
Chris Bounds 35:19
couple questions, I asked all the guests that hop on. Going, gonna start shoot them out here. You could give me your advice. If you could give advice to your 20 year old self?
Brandon Schwab35:32
What would that be? I didn’t give advice to my 20 year old self, what would that be? I would say to take action quicker and fail faster. I feel like a lot of people that I talked to over analyze everything. And they don’t take action because they overanalyze, they expect to get it to a perfect place, and they never take action, one of the other pieces of advice that I would give is, I would say, hire a coach that has been where you are trying to go, they can get you there way faster. And if you think the cost is high, try the cost of not paying the cost of so. So ignorance is 10 times higher 100%. So find a person that has what you want, even if you have to go to him and do things for free, go do it. You will love learn a ton by taking action. I love that piece. And there was a hockey player that had the best quote ever still like you. So like you will miss 100% of the shots that are so I could never take. And Wayne Gretzky, I love that because it tells you go do it. Just do it.
Chris Bounds 37:01
So what book or books have greatly influenced your life, Oh, I’ve
Brandon Schwab 37:06
had a lot of really good books, personal or you call it. Life and air by Steve Cook has had the most profound impact on my life. Where before it I was working about 7080 hours per week, and I was on an unhealthy path where I think a lot of people focus on the dollar piece of it. But this book really opened up my eyes that like it isn’t just on that, like your kids are gone to do what they do if you are there or not. And the value of being there is higher than what you can achieve. So that book was a hard hitting book because it really hit home close. I felt like the person in the book.
So it was me, which was kind of odd, because it was really odd to get it that way. But like after that book and talking to the author who’s an awesome guy. I did some pretty big changes. And because of that I’ve actually coached our I’ve coached our son’s travel team for travel baseball for over eight years. Wow. He’s 15. Now, and I would not change that for anything. And I don’t think of if it wasn’t for that book, I don’t know if I would have done that drastic of a hard change in life. Because he clearly pointed out what I wasn’t doing, and it hit home really hard. And I got into investing. And I was told you need to go invest in own homes, and I was turning into another person.
So that book really helped identify that character flaw because I thought I was told by the planet that you have to work 50 to 80 hours per week just to keep up like is that competitive? And I wouldn’t be proud of that anymore. We’re back before I think I think I was proud that I was working 80 hours per week. And I’m just like what was wrong with me, but like that book helped change that.
Chris Bounds 39:22
In the last five years, what new belief behavior or habit has most improved your life over the last five years?
Brandon Schwab 39:30
Maybe one of the biggest impacts that I’ve had is getting over a fear of talking publicly. When I was back in high school. It was the greatest fear I had. And it’s it’s it’s funny now that I do 20 to 30 of these each year and it’s impactful because what I have to tell people is very powerful. Sometimes I had a fear that what I was thinking that I was Have a good talker, but people wouldn’t want to hear me. But one of the things that I was able to realize was if you think that you are actually keeping that fear isn’t true. And that fear is actually there, there’s some person that has to hear what you have to say. And you’re being selfish, if you don’t.
And I have grown because of that, and I put like myself in places, where is a very uncomfortable place to be? And do what I ought to do because, and although it’s uncomfortable, you just have to do it, and you have to do it anyways. And I feel that that belief has really caused massive growth. And I’ve helped other people that had to hear that jump in. And that part feels great. Love it, love it. How can people reach out to you? Well, it depends what part of this got you interested. Up until this year, I have had a lot of people call me and go Brandon, can you teach me how to do this.
And up until this year, I frankly wouldn’t be able to help them. And I partnered up with somebody that helped me do that. So I’ve got a online a category now. So if any one wants to learn about that it is. It is. It is just senior living@atomy.com. And what I’m actually looking for is while we are currently in a phase of filling up our funds, we’re also looking for investors, we’re looking for a credited investors that are a good fit for this. And if anything that I talked on, I’ve got an upfront quiz. That’s about two to three minutes. And that is invest in senior living.com. If you ever go there, take the quiz. And then what what what would happen afterwards is you would come up with a score.
And if you’re over 50%, we would book a time that I would talk to you personally that I would ask you, I would answer anything for you. But I would help get you clarified of questions that you have. And then I’d also would be able to send you a like white paper about what the industry is going to be in the future. It’s a it’s a buck 15 pages. I did it by hand, I find it to be very valuable for anyone thinking of the industry prior to getting in, because it gives them a lot of info prior to them even talking to me. So if you want to talk to me directly, the best way is probably to text me 815-790-2330 text me your question, and I’d be happy to text you over that. Select white paper. That’s probably the best way to begin. And then we can go from there. Love it. Well, thank you
Chris Bounds 43:15
very much, Brandon. It was a pleasure having you. Like I said, this is the first time we’ve ever had this topic. So if anyone’s interested in senior housing, like I learned a lot from it. And I’m sure other folks did too. So who knows we may have some follow up and bring you back in to dive a little bit
Brandon Schwab 43:33
deeper. That would Alright, cool. Perfect. Thank you. I thank you for the opportunity to hear Chris. Absolutely. Thank you. Take care