How Social Media Helps Build Your Brand

Time is your most valuable resource.

Social media allows you to condense time by reaching hundreds, thousands, or even millions of potential prospects with a single post.

Used with a proper branding and marketing strategy social media can provide tremendous benefits at a significantly lower cost (including free) beyond traditional marketing channels.

Transcript:

Morad Fiki  00:02

Social media condenses time. Needless to say, you might meet somebody and you have to spend so much time with them years to get to know their family and everything else about them. Whereas on social media, you meet someone on Facebook within weeks.

I’ve seen your kids, your family, your travels and I know what you like. It just condenses time. Especially right now with the pandemic, it’s just a great way to stay connected and continue to build my brand, my name and get known. If they don’t know you, they won’t follow you. Right.

Chris Bounds  00:45

Yeah. As far as the business world is concerned, if you’re not on the internet, you’re irrelevant. Really irrelevant. Everyone’s relevant. But as far as the Business and Commerce, you’re basically irrelevant.

Morad Fiki  01:04

Absolutely.

Chris Bounds  01:07

Are there any channels on social? I know you’re big on Instagram, but just anything, whether it’s YouTube, Facebook, are you out there doing Tik Tok dancing or is Instagram just your?

Morad Fiki  01:27

I love. I would say my top three is Facebook, Instagram, and YouTube are definitely my top three. I love just building my audience there, continuing to put out content and grow that audience. They all have different strategies and different methodologies if you will. Instagram has their own way.

People like something short and sweet and to the point or an image with big words that they can just see when they scroll, it’s faster. Whereas on Facebook, you can maybe type something out. And then YouTube is just mainly video content, obviously. And then I would say my second tier would probably be LinkedIn and Twitter. LinkedIn and Twitter.

I think Twitter is kind of falling off. But, you know, I still stay involved. Twitter and LinkedIn are good. Tik tok, not really. Not doing that. I mean, it’s cool. I see people putting out their dance videos but to me, it just seems that’s all there is. I don’t see much beyond that. I haven’t really gotten into Tik Tok. But I will say that a clubhouse has been taking off.

It’s been like crazy how fast clubhouse has been growing. I’m just now getting involved in that. Getting into it a little bit. But I mean, the biggest thing I would say is you just have to be able to adapt to change. Adapt to change. Adapt to what’s happening. The algorithms are constantly changing. People have to be thinking about what’s coming next.

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