Your real estate business must have the right people to succeed.
Grant Cardone said “You don’t have a money problem, you have a people problem” because real estate is a team sport.
The right people can solve any program. Without the right people you will struggle to maintain peak performance which ultimately will impact your business.
Transcript:
Chris Bounds 02:14
So people in relationships has been a team. And it reminds me, I’ve said it before Grant Cardone. He said, like, “Hey, you don’t have a money problem, you got a people problem. You find the right people, that’ll solve a lot of other problems.”
How are you finding these folks? Whether it’s that partner for the Self Storage Units or the one of the big partners that’s involved in the forest project that you just close?
Steven Libman 02:47
Yeah. It’s not magic. It’s going out and finding people that are doing the things that you want to do and building relationships with them.
Chris Bounds 02:58
Wait, so there’s getting work to it. It’s not like Facebook post.
Steven Libman 03:03
It’s not a Facebook post. It’s a lot of phone calls. So look, everything in business, as we find out it’s about creating your tribe, having people that know, like and trust you. And align with your own core values. Right.
When you can start there, then it’s very easy to implement these other things. Right. Business transactions become second nature, once you have the personal transaction that’s taking place. Right. The personal relationships. So it’s finding your tribe. Believe me, there’s plenty of people out there that are doing this business that I don’t want to partner with. Right.
And there’s plenty of people in the business that I do. So it’s going out kicking tires, starting relationships, finding out what drives other people and then not just what they say, but what they do.
Chris Bounds 03:49
Watching what they do.
Steven Libman 03:51
The name of our company puts us a little bit in the crosshairs. Right. Because the name of our company’s Integrity Holdings Group and people think initially, 11 years ago, maybe we started the name of that business so that other people thought that we had integrity.
That’s not the reason for by the way. We named our company that, based on Proverbs, we’re Christians. We know that we have to answer to God at some point. It was a reminder for us on our business card every time I handed it out that one day, we’ll stand in the judgment seat and we better know who we work for.
But that doesn’t put us in the crosshairs. Right. We are held to a higher standard because of our name. We have to say what we’re going to do and then actually follow through with action. And same thing with your partners.
When you start to find these partners. You can start to see how people act and they will tell you that their core values are one thing, but do they finish them out in an accountable fashion where you can see it tangibly working in their business. Right. And then, that’s how you start to build those relationships.
And that’s the trust piece of know, like and trust. Right. I can know someone. I can like them. They can tell me all the right things. But if they don’t follow through. Right. With what they say they’re gonna do on the business side, then it’s not going to be a fruitful partnership. Right.
Like it or not, you’re probably going to go through one or two of those. But as you start to mitigate those relationships and find the people that you know, like and trust and find the people that align with your core values, then you can start to do deal flow with them. And you can see the people that are bringing deals and things like that. So it becomes easier to do things far away, when your partners that you know, like and trust are there, and you can trust them that they’re gonna do exactly what they say they’re gonna do.
Chris Bounds 05:30
Yeah. That’s something like, I’m a high D. I’m very more of a visionary. Just go, go, go. But when it comes to partnerships, whether that’s a JV or actually going in on a deal together as a general partner, a limited partner or whatever.
I’ve been more cautious. Just because I know the name I have and especially if I’m going to involve anyone in my sphere. Like, you actually have the word integrity in your name. I don’t, but either way, I still have to adhere to that. I’m very guarded. I’ve approached in a way of, Hey, I am gonna develop a relationship.
And we can take us for an example. Just watch. Like, I remember a conversation you had as you were kind of moving out of a single family and moving into storage units. Let’s watch. Let’s see the extra acquisitions. Let’s maybe see some exits. Let’s see how they do propositions and how they handle multiple conversations and how they develop relationships over time. Prove it. Then, all right. Yeah. Let’s do some business together.