There is a lot that new real estate agents can do to succeed.
I asked Erik Kelly, a top Realtor and team leader what advice he has for new real estate agents.
Transcript:
Chris Bounds 00:03
Is there any tactical suggestions you have on a prospecting, or even marketing standpoint that you have? So say that the agents there, they’ve got the momentum now maybe they’re on year, month 9, 12, 18.
And now they’re really starting to spread their wings, whether it’s on the team or individually, is there anything tactically, that you found that maybe 102103 level agent start to really gain some bathroom momentum?
Erik Kelly 00:38
Well, I think, you know, I think perception is reality. So we all have the ability to leverage social media as a form of connection. And I think what we want to balance there is kind of personal character, or likability, or just the interesting interestingness of life as a human being, like, I’m out hiking, today, I’m at the lake.
And I’m doing this those type of connection points that we all relate to, like we would in a friendship, and then we have to convey professional competency. And, you know, the ability to showcase houses across the brokerage, where you can advertise anything across your entire state is amazing. I think the video walkthroughs are really cool.
That’s actually something that you mentioned the panels. I wrote that down a few weeks ago on a panel, and I was out with clients and walk through these houses, and I got more engagement and interaction and inquiries. And yeah, just touring the house, not even really the commentary, it wasn’t a polished video, it’s just walking through this beautiful model home.
And so I think everybody can do things like that, that are engaging. And the other thing I would say is story sell. A monkey could sell a house right now in three days with multiple offers over list price in almost any market across the United States. So that doesn’t really play in the consumers mind. I think we have to learn to speak consumer, not realtor.
And what relates to consumers is hearing people’s stories. Like this is the journey, this couple went on to buy their first home, these are my friends, blah, blah, blah, that that I’ve known for years that were able to just buy their dream home, like that type of stuff is what’s most relatable, so I think communicating that
Chris Bounds 02:15
Yeah. And kind of like the the last 30 seconds this, like ridiculously hot market from from a listing agent standpoint, at least. It’s probably gonna make a lot of agents lazy, and they’ll they’ll forget the fundamentals, right. And we’re all set over time, we’re going to, like if you’re a brand new agent, and you just happen to have some influence, and you can get, you know, get off the ground quickly.
Like if you’re not still paying attention with the fundamentals, when that subsides, who knows when like, you might find a little thing, life a little harder, but those that actually focus on the fundamentals and Ricky Carruth was talking about this last month, like if you when you focus on the fundamentals news day in and day out, day in and day out, like you’re looking when this inventory, like we get more inventory down the years down the line whenever that is like nearly a windfall for your business.
Erik Kelly 03:08
Oh, absolutely. Yeah. And we’re not shortcutting that we’re still doing staging consultations, we’re making sure the homes professionally clean, we’re doing, you know, full on full spectrum of photography.
We’re not doing iPhone photos, we all see those listings, right, you know, to your point, not only funny names me shortcutting the process but we’re still doing all those things because it’s about the relationship and it’s about the value creating the relationship in the experience for our clients and, and there’s no shortcut to that.
Chris Bounds 03:36
Yeah, that pains me, um, that the iPhone photos are the ones I see somewhere like there’s actually someone in the image too, right
Erik Kelly 03:45
before that, like the finger and part of the picture.
Chris Bounds 03:47
Oh my god. I don’t know where the self forgiveness drops off there. So